"Destination: The World" Radio
with eight Fly On The Wall clients!
Contact us for current deadlines and more info.
Showcase your World music new releases to a captive audience of millions through the largest in-flight World music marketing program in the world! Ron Knight, heard as host of Sirius Radio’s "Horizons’ World channel, announces "Destination: The World" on Delta Airlines. Bands and labels may feature new releases, one or multiple artists during each of your allocated time periods.
"The World" reaches passengers who are affluent, active music buyers who are receptive to learning about new World Music and Global Culture, as they relax and travel to their foreign destinations.
Your marketing and promotion buy features an allocated slot on the new World Music Program, dedicated to the World audio channel on all Delta flights for a total of two months. Then, we add print and video that add up to multiple impressions each flight.
Additional opportunities include; an Artist Interview with 8 questions running 4-6 minutes of the 45 minute looping program, Direct Advertising is also available in the Sky Magazine with Video Ads on every seatback, before each on-demand TV show, movie, and more. A Music Video can also run on seatbacks, before the movie and even in the boarding area and lobbies.
Contact us for rate cards, insertion deadlines and any questions! fly@flyonthewallmedia.com
Audience: 8,509,475 average 2-month cycle passengers
One, two and three song positioning, video, magazine and billboard inclusion are all options.
• Announcement for all songs
• Track listing in Sky magazine
• Artist interview, announcer’s "bio-read" or "artist shout out"
• CD Cover Art as jpeg in "in flight program guide" program;
"Tune In!" blurb with artist photo in Sky*
• "Audio/Video Cross-Promotion" directs passengers to the audio program
• Each segment of "The World" is limited to coverage of 10 releases at most;
a "Top 10" of new or current releases.
The implied endorsement of this rotation ensures your artist
and song pick are given repeat positioning in a non-cluttered environment.
DELTA PROGRAM ELEMENTS
SKY MAGAZINE
We list all the music we feature on Delta in Sky magazine. In addition, short editorial blurbs with photos are available to increase your visibility!
Audience (editorial): 3,800,000 monthly readers
MUSIC VIDEO & "AUDIO/VIDEO CROSS PROMOTION"
Music videos air on overhead monitors during the short-feature reel (with the TV programming). In addition, we run :30 spots that direct passengers to the World audio channel.
Audience: 2,990,763 average monthly passengers
BOARDING/DEPLANING BILLBOARDS
"The World" is promoted on every seatback with on-demand programming as well as on overhead video monitors during the boarding/deplaning process. Each runs 72,000 per day!
Audience: 4,254,738 average per month
ADDITIONAL CONSIDERATION: BOARDING MUSIC
Ask about our World themed 60-minute boarding music program that greets passengers as they enter designated Delta flights. We offer four, featured tracks with a brief announcement to let passengers know what they’re hearing. All music is listed in a special column of Sky magazine with iTunes tag.
Audience: 4,254,738 average per month
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